READING HABITS AND PREFERENCES: THE CONTEXT OF READER’S EXPERIENCE

Abstract

In this article the reading habits and preferences form the reader’s perspective,
highlighting the factors that have impact on reading experience are analyzed. The theoretical
analysis of the scientific literature and empirical study revealed that reading habit can be
quantified in terms of the materials read, frequency of reading, and amount of time spent
reading, or in other words, by established reading preferences. Reading habits and preferences
are influenced by a variety of factors, which are internal (age, gender, free time etc.) and
external (technology advancement, crisis situations, etc.), reading habits and preferences may
alter over time.