Analysis of Digital Communication of Šiauliai District Municipality from the Point of View of Users

Justina Sadauskaitė; Jurgita Macienė

doi:10.56131/tmt.2023.2.1.149

Analysis of Digital Communication of Šiauliai District Municipality from the Point of View of Users

Autor/innen

Justina Sadauskaitė Šiaulių valstybinė kolegija / Šiauliai State Higher Education Institution, Lithuania; Student of the Organization communication and marketing study program
Jurgita Macienė Šiaulių valstybinė kolegija / Šiauliai State Higher Education Institution, Lithuania; Assoc. Prof. of the Department of Management and Communication

DOI:

https://doi.org/10.56131/tmt.2023.2.1.149

Abstract

The article analyses organizational communication, external communication, organizational communication models and digital communication. A practical quantitative study provides an analysis of the digital communication of Šiauliai District Municipality from the point of view of users. The study reveals how observers perceive the digital communication of Šiauliai District Municipality.

Keywords: organizational communication, external communication, corporate communication models, digital communication.

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Veröffentlicht

2023-07-03

Zitationsvorschlag

Sadauskaitė, J., & Macienė, J. (2023). Analysis of Digital Communication of Šiauliai District Municipality from the Point of View of Users. Angewandte Wissenschaftliche Forschung, 2(1), 158–170. https://doi.org/10.56131/tmt.2023.2.1.149