Analysis of the Duke Margiris infantry battalion's activity publicity in social networks

Neringa  Jucienė; Jurgita Macienė

doi:10.56131/tmt.2023.2.2.176

Authors

Neringa Jucienė Šiaulių valstybinė kolegija / Higher Education Institution, Lithuania; Graduate student of the Office Management study program
Jurgita Macienė Šiaulių valstybinė kolegija / Higher Education Institution, Lithuania; Assoc. Prof. at the Department of Management and Communication, dr.

DOI:

https://doi.org/10.56131/tmt.2023.2.2.176

Keywords:

publicity of military activities, publicity channels and means, social networks, publicity content and methods, feedback

Abstract

The article analyses the publicity of the activities of the statutory organization in social networks. The theoretical part discusses the concept of activity publicity, the concept of social networks, introduces the activities of the Lithuanian army and the regulation of its publicity. Empirical qualitative research revealed that the activities of the Duke Margiris Infantry Battalion are publicized on Facebook and Instagram. The collected public posts were analysed according to three criteria: the number of likes, comments and shares of the posts. According to the content of the posts, four themes were distinguished: "combat training", "commemorations/formations", "civic education" and "visits". The obtained research results imply recommendations: in the case of the possibility of providing more visual content in the posts; to use the functions of the social network Facebook to create messages about upcoming events ("event", "story") and to remind about upcoming events by sharing messages.